I request all DMK supporters on social media to use it effectively for the forthcoming election campaign. https://t.co/c6sFOSMGrS

Issuing an energetic call to action for digital democratization ahead of the 2014 parliamentary elections, DMK Treasurer M. K. Stalin on March 2, 2014, requested all DMK supporters, youth wing organizers, and progressive netizens on social media to effectively utilize digital communication tools for the forthcoming campaign. Stalin provided direct links to the party's official campaign platforms, urging internet users to become active digital ambassadors of the Dravidian movement. He emphasized that the internet offers an unprecedented opportunity to break through state-censored media narratives, expose the monumental failures of the AIADMK regime, and communicate the DMK's progressive election manifesto to millions of young, first-time voters. Stalin instructed the online team to focus on real public issues—such as Tamil Nadu's severe electricity deficit, skyrocketing inflation, collapsing law and order, and the suppression of democratic rights. He urged them to maintain factual accuracy, promote respectful discourse, and passionately articulate the foundational values of social justice, rationalism, and federal autonomy. Stalin affirmed that dynamic digital mobilization combined with grassroots cadre strength will make the DMK campaign invincible, paving the way for an emphatic victory for the Rising Sun symbol.