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Conducting lively street-corner campaign meetings across the bustling market towns and agrarian hamlets of Villupuram on March 24, 2014, DMK Treasurer M. K. Stalin engaged directly with local working families, small merchants, and rural youth. Stalin listened intently as citizens shared the unbearable burdens caused by skyrocketing prices of essential food commodities, soaring bus fares, and the AIADMK administration's utter failure to provide uninterrupted electricity. Small shopkeepers and workshop mechanics explained that frequent load-shedding had forced them to operate at severe financial losses, while college students struggled to study under candlelight. Stalin recalled how previous DMK governments led by Dr. Kalaignar Karunanidhi prioritized social welfare and economic stability, keeping food prices affordable through universal public distribution systems and launching major power generation projects. He promised that the DMK will fight for national policies to curb inflation, restore steady electricity, and create skilled employment opportunities for rural youth. Stalin called upon the gathered citizens to unite behind the Rising Sun symbol to end the dark era of AIADMK misgovernance. He affirmed that people's welfare remains the party's core purpose. He affirmed that mitigating inflation and protecting working families remain core governance goals.