Today's campaign is Salem for DMK's S Umarani. Veerapandiyar's decades long legacy in salem will lead us to victory. http://t.co/tAFw005mSV

Leading a spirited election campaign across Salem on April 16, 2014, DMK Treasurer M. K. Stalin rallied voters to secure an emphatic victory for DMK candidate S. Umarani. Stalin addressed vast crowds of steel plant laborers, sago manufacturers, textile weavers, and farmers, invoking the towering developmental contributions of veteran Dravidian leader Veerapandi S. Arumugam, whose decades of public service transformed Salem's infrastructure, irrigation, and cooperative networks. He emphasized that electing S. Umarani, an educated, committed woman leader, would ensure that the unfinished dreams of Veerapandiyar and the pressing demands of Salem's citizens are voiced fearlessly in the Lok Sabha. Stalin highlighted the acute hardships faced by local micro-enterprises and handloom weavers due to crippling, unannounced power cuts and tax harassment under the AIADMK regime. He reminded the public of landmark DMK welfare measures, including agricultural loan waivers and the expansion of Salem's drinking water infrastructure under Dr. Kalaignar Karunanidhi. Stalin appealed to the electorate to honor the Dravidian movement's profound bond with Salem by voting decisively for the Rising Sun symbol. He affirmed the party's steadfast commitment to Salem's prosperity.