Thalaivar Kalaignar launched DMK's Missed Call Campaign today. Dial 7220072200 to register your support for the DMK https://t.co/3NaoBwMQDL

Embracing innovative digital communication tools to mobilize massive democratic participation, DMK treasurer M.K. Stalin announced that party president Kalaignar Karunanidhi had formally inaugurated the DMK's high-tech Missed Call Campaign ahead of the 2016 assembly polls. Stalin urged citizens, professionals, students, and workers across Tamil Nadu to dial the dedicated toll-free number 7220072200 to register their active support for the DMK alliance and become direct stakeholders in the statewide movement for political renewal and progressive change.

Stalin explained that the Missed Call initiative was designed to provide a simple, accessible, and instantaneous digital platform for millions of citizens who desired to participate in state politics without bureaucratic barriers. By connecting registered callers with real-time campaign updates, localized policy solutions, and volunteer networks, the DMK aimed to harness the collective energy of the public to dismantle AIADMK misgovernance. He noted that the overwhelming initial surge of missed calls received within hours of the launch reflected the immense popular desire to end five years of administrative secrecy and corruption. Stalin affirmed that the DMK's digital outreach democratizes political engagement, inviting every citizen to join the historic journey toward accountable, transparent governance.